Concept first.
System always.

Project Specs

Complete visual identity for an independent electronic music label — built from strategic concept through to full brand manual. The system covers logo design, colour architecture, typographic hierarchy and a graphic language drawn from sci-fi, space exploration and Japanese visual culture.

Physical applications include vinyl record covers, OBI strips and record labels, ensuring visual coherence from digital social touchpoints to physical product. A professional brand guidelines document codifies every application rule.

Identity Manual

Vinyl Packaging

Logo System

Project Specs

Ongoing visual identity for an underground electronic music collective. The system covers graphic identity, social media templates, merchandise design and a brand app concept — all rooted in the aesthetic of independent record culture and analogue formats.

A consistent visual language built to grow with the label — from Instagram formats to physical merchandise, the system holds its character at every scale.

Brand System

Social Templates

Merchandise

Project Specs

Complete brand strategy for a Barcelona-based creativity and AI festival. The project covers the full strategic workflow of an Art Director working from a real client brief: briefing analysis, contrabriefing, competitive landscape mapping, consumer insight, brand territory definition, brand purpose and creative conceptualisation.

An applied case study that demonstrates how strategic thinking and visual execution are inseparable in effective art direction.

Brand Strategy

Brand Territory

Creative Concept

Project Specs

Art directed and designed complete on-air visual identities for the World Series of Poker across CBS Sports and ESPN — including motion graphics, data-driven overlays, LED environments and physical set design. Productions reached millions of viewers live.

Developed real-time graphic systems integrating live tournament data, RFID technology and dynamic overlays. Designed immersive broadcast environments — LED video walls, virtual studios, interactive multi-monitor setups — creating coherent visual worlds across screen and physical space.

Broadcast Environment

Motion Graphics

Live Data Systems

Project Specs

Complete visual identity system for the PokerGO streaming platform — from on-screen lower thirds and full-screen graphics to show opens and sponsor integration. The system had to scale across multiple simultaneous live productions without losing coherence.

Collaborated with producers, directors and technical crews across high-pressure live events, leading creative decisions from concept through to air. Maintained direct working relationships with major North American sports media clients.

Platform Identity

Show Graphics

Live Production

On Air GFX 01

On Air GFX 02

On Air GFX 03

On Air GFX 04